Friday, August 14, 2020

Indonesia’s unique partnership with Netflix for online education

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Syed Ahmed Uzair

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Indonesia’s unique partnership with Netflix for online education

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Global Views 360

Publication Date

August 14, 2020

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Person watching Netflix on TV

Person watching Netflix on TV | Source: Freestocks via Unsplash

As a novel way to promote “Learning from Home” for the students during the COVID-19 enforces school lockdown, Indonesian government has recently announced collaboration with Netflix- an American production company.

The Indonesian broadcaster, TVRI will air Netflix documentaries like Our Planet, Street Food: Asia, Night on Earth, and many other titles which are aimed to enhance students’ knowledge of science. This is for the first time that Netflix Original documentaries are being broadcasted on terrestrial television.

Nadiem Makarim, the Indonesian Education and Culture Minister | Source: World Economic Forum via Flickr

Nadiem Anwar Makarim, the Indonesian Education and Culture Minister said that the initiative was adopted in the wake of the need for imparting quality education amidst the ongoing COVID-19 pandemic.

Makarim also stated that Netflix has invested USD 1 million towards the program which includes events like scriptwriting workshops, a short film competition with the nation’s ideology Pancasila as the theme, an online safety training program, and agile governance workshops.

There are also plans for a short film competition with Pancasila, the nation’s ideology as the theme. The scriptwriting workshops were to take place in Jakarta as well as Los Angeles’ Hollywood.

The initiative has however drawn criticism from opposition parties who said that the collaboration, although did not violate any regulations but was unethical as the education ministry should instead be collaborating with “other state-owned enterprises”.

Syafiul Huda, chairman of the House of Representatives’ Commission X said, “We think there are a lot of youths in the country that could create more creative documentaries, short movies or guidelines for students during this period of learning from home. I wonder why the education ministry as the home for education [in the country] chose to collaborate with a foreign streaming platform just for its documentaries.” As reported by kompas.com.

Even minister Nadiem Makarim acknowledged that local content still dominated the programs being aired at TVRI, while adding that the program was also implemented for the sake of global diversity.

Netflix however had contrasting views. "Around the world, teachers and educational organizations have asked if we can make some of our documentaries available during the crisis and we’re happy to help without any cost," a Netflix spokesperson said in a statement obtained by The Jakarta Post.

This seems to be a win-win deal for the Indonesian government and Netflix as it is expected to help students in distance learning during the pandemic without any cost to them or the government. Netflix on the other hand will gain a good foothold in the country through terrestrial TV, which may help it to drive the subscription of its online platform.

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February 4, 2021 4:50 PM

Has Hollywood finally decided to fight “Reel Life Racism”

Back in the 1960s, when the Civil Rights Movement was slowly gaining momentum in the United States, broadcasting services were employed to gather support for the movement. Images of various kinds of atrocities and violence being rendered to nonviolent Black demonstrators were broadcasted into American houses to raise awareness about the movement.

However, the response of Hollywood so far can be explained in a single word- tragic! Hollywood as a major media and content producer has massively shaped the American culture. However it has not much to show as a positive influence on race issues.

A classic 1940’s musical movie, Holiday Inn had the famous song in which White stars performed in blackface. In a 1980s hit, “Indiana Jones and the Temple of Doom” the Indians are depicted as barbaric and uncivilised. The list of such racial stereotypes is huge to be reproduced here.

Legendary Hollywood actor John Wayne made highly offensive comments in a playboy interview. His exact words are, “I believe in white supremacy until the Blacks are educated to a point of responsibility. I don't believe in giving authority and positions of leadership and judgment to irresponsible people.” He further goes on to make a series of comments, that ideally should not be coming from someone with so much influence in Hollywood.

Many legendary actors and industry icons too have struggled due to racism in Hollywood. Bruce Lee is a fine example of a person who fought against racism in the industry and refused to be cast in many roles that portrayed Chinese people in a negative light. He ultimately moved back to Hong Kong, partly due to the lack of appropriate roles. Actress Lucy Liu has also spoken about how she was too naïve to understand back in the early days as to why her friend would get multiple auditions every day, while she managed two or three in a month.

In 2015, there was a massive uproar regarding the Oscar winners after the academy awarded all 20 nominations to white actors. It quickly gained momentum with the hashtag #OscarsSoWhite becoming a global trend. Before #OscarsSoWhite, no one would have bothered to notice that 86% of top films predominantly featured white actors.

As per a Washington Post survey, film directors who ranked as the most influential decision-makers at Hollywood were predominantly whites. Hollywood might stress for newer reforms against racism on the big screen but that is not the reality at all. To put things into perspective, the Hollywood academy has never revealed information about the diversity of its members involved in the branches of the academy, such as writers, directors, etc.

The response of Hollywood movers and shakers was always akin to a tokenism, a call to push for producing more content involving black writers, producers, and actors.

George Floyd’s death was just the trigger it needed to burst out in the open the pent up anger over the centuries of discrimination, oppression, and systematic injustice meted out to black people. The way black people are portrayed in reel life directly impacts society’s attitude towards them in real life.

People started demanding that Hollywood production companies and studios should involve the people from the community in the decision-making process when the movie plot is based considerably on the members of those communities. They have also demanded that older movies depicting racially insensitive narratives should be taken out of circulation.

Disney, one of the most reputed names in Hollywood, chose to remove the movie “Song of the South” from US distribution, when the criticism for the movie grew, even though it remains available for those who know where to look. They have also announced the plan to revamp the famous Splash Mountain ride at Disneyland and Disney World to include the character of Princess Tiana- Disney’s first African American princess from the movie The Princess and the Frog.

UK TV broadcaster Sky has added a disclaimer to approximately a dozen films stating, “This film has outdated attitudes, language and cultural depictions which may cause offence today."

HBO max recently pulled the iconic film, Gone with the wind because of its controversial depiction of black stereotypes. It returned with a four and a half minute introductory video by black scholar Jaqueline Stewart for a better understanding about racism.

Ever since the resurfacing of the playboy interview of John Wayne, students and alumni at USC have been protesting against Wayne’s exhibit at the campus. However, USC has finally decided to remove the exhibit.

All these reforms are a direct result of the audience being more and more aware of racism and prejudice. However, it is Hollywood’s turn to step up and push for bigger reforms. While it would be a challenging and bold endeavor, Hollywood’s global influence makes it imperative for the industry to undergo much-needed reforms.

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